Reconstructinga demo of unreleased track by Czechoslovak pop star Meky Žbirka

Client's Challenge

In Meky Žbirka’s abandoned iPhone, several intriguing demo recordings were found. 3 years later after his death his wife Katka and son David decided to reconstruct, produce, and share the most beautiful one with his loyal listeners.

Fameplay Solution

From hours of original studio recordings of Meky’s singing, we trained a high-quality vocal model. In our creative lab, using AI, we carefully separated the original recording into instrumental and vocal tracks. The cleaned vocal track was reconstructed using the vocal model. The final version of the song features a completely reconstructed vocal track.

Next Steps and Relevance

A unique workflow for reconstructing preserved DEMO recordings and transforming them into professional studio tracks. Ideal for reviving the works of deceased or long-forgotten artists and their valuable creations.

KEY TAKEAWAYS

118 MINUTES OF PROFESSIONAL STUDIO VOCAL TRAINING DATA

4 IPHONE DEMOS

1 SINGLE MASTERED AT ABBEY ROAD STUDIOS

Multinational used car dealer CARVAGO

We’d like to localize our TV commercial from Czech to Romanian at a reasonable cost

Client's Challenge

The multinational used car dealer Carvago is expanding at an unprecedented pace. Part of this growth involves entering new markets. One challenge associated with this expansion is adapting marketing materials for foreign-language markets. Can Fameplay localize Carvago’s most expensive production to date—a 30-second TV commercial—from Czech to Romanian within a reasonable time and budget?

Fameplay Solution

The main goal of this proof of concept was to find the best balance between output quality and cost. Confirming the scalability of this solution meant staying within 10% of the original production budget while offering a more innovative approach than traditional dubbing. The resulting Romanian version of the commercial features the cloned voice of the Czech actor using generative AI, with approximately 80% lip movement synchronized to the new language track. No CGI was used in the localization process.

Next Steps and Relevance

 Innovative Workflow for Localizing Costly Ad Productions for Multiple Foreign Markets. Utilizing the Latest Technologies for Emotional Expression of Cloned Voices and Lip Sync Adaptation. Suitable for Localizing a Wide Range of Audio/Video Formats Across Global Languages.

KEY TAKEAWAYS

SCALABLE TO 10+ LANGUAGE TERITORIES

UNDER 30 SECONDS OF VIDEO DAT

WITHIN 10% OF ORIGINAL PRODUCTION BUDGET

Czech Olympic Team TV studio for Paris 2024

Fully engage generative AI!

Client's Challenge

The primary goal was to explore whether multiple human avatars in various different positions could interact seamlessly in a single scene - a real television studio. Our creative team designed a short satirical format, leveraging extensive experience with digital twins and the sometimes unpredictable behavior of generative AI. The Paris 2024 Olympics provided the perfect opportunity to execute this ambitious PoC. Our aim was to find the most suitable implementation method while entertaining the public audience.

Fameplay Solution

 Fameplay filmed footage to create studio avatars of extremely busy athletes during their intense training periods. To defend their gold medals, they will have no time for filming during the Olympics, making this the perfect situation to use their digital twins, identical in appearance and voice. To ensure that the avatars could interact and behave like regular news anchors and reporters, we filmed material from multiple positions, capturing a variety of gestures, movements, and facial expressions.

Next Steps and Relevance

One of the first comedic concepts for serious avatar use in television entertainment. The combination of multiple positions and expressions gives viewers the feeling of watching real hosts. Episode production is completely independent of filming, and the ability to scale into multiple languages without dubbing offers absolute creative freedom.

KEY TAKEAWAYS

3 AWARD-WINNING ATHLETE AVATARS

70 DIFFERENT POSITIONS

HUNDREDS OF GESTURES AND FACIAL EXPRESSIONS

Second largest book publisher in France, EDITIS

How to provide audiobook versions for lesser-known authors when recording is not cost-effective?

Client's Challenge

Finding a solution to make audiobook production accessible for niche genres and lesser-known authors. That was the task from a publisher that releases 5,000 books annually but converts only 300 into audio versions. How can we preserve the best of traditional production and post-production methods while leveraging generative AI for scalability and localization?

Fameplay Solution

Solution: We mapped out the traditional audiobook production process and broke it down into individual steps. We then designed a new workflow, estimating the time required for each production phase. By carefully selecting tools and creating precise voice models of the authors along with new synthesized voices, we produced the first audiobooks.These were tested on audiobook listeners, and we fine-tuned most of the feedback related to text interpretation and listening comfort.

Next Steps and Relevance

Our designed and refined workflow is ideal for generating longer texts with emotive narration. A precise approach to voice cloning and synthesis delivers a natural reading performance. Continuous feedback control ensures consistent output quality. The combination of original voice synthesis and emotive delivery is perfectly scalable for localization into global languages.

KEY TAKEAWAYS

PILOT PRODUCTION OF 2 BOOKS

16 HOURS OF EMOTIVE READING

INSTANT 30% TIME AND COST SAVINGS

The chairman of the Czech Olympic Committee is overwhelmed

He needs his digital twin!

Client's Challenge

Jiří Kejval is the busiest man on the committee, overseeing the entire Czech Olympic team. His daily routine involves extensive travel and presenting to international audiences, often composed of representatives from all over the world. How can we ensure he doesn’t need to be physically present at every meeting, but can appear via video? Ideally, a video that doesn’t require him to step in front of a camera or microphone.

Fameplay Solution

Fameplay loves creating avatars, improving their technical quality, and discovering new ways to use them. Jiří’s higher-pitched voice with its distinct tone is ideal for cloning. His very first video replaced a demanding trip to Singapore, delivering all necessary messages accurately and clearly in multiple languages.

Next Steps and Relevance

 Innovative Workflow for Localizing Costly Ad Productions for Multiple Foreign Markets. Utilizing the Latest Technologies for Emotional Expression of Cloned Voices and Lip Sync Adaptation. Suitable for Localizing a Wide Range of Audio/Video Formats Across Global Languages.

KEY TAKEAWAYS

4 HOURS IN FAMEPLAY STUDIO

25+ LANGUAGES FLUENTLY

30 HOURS SAVED WITH FIRST VIDEO

Energy holding company EON

Show our managers the 2030 vision of our company

Client's Challenge

EON Strategy Days is an event where the company’s top leadership presents managers with a vision of the future of an industry that impacts daily life on the entire planet. How can we transport the audience to the year 2030 for a few minutes and compellingly showcase EON’s vision for its future and the future of the entire sector? How to make it happen in a month? And what if the budget for the “future” video is only a fragment of a half-day event budget, for which no filming or video production was originally planned?

Fameplay Solution

The script and creative concept for the video were developed in line with the challenge: What does the year 2030 look like? Can we create a compelling vision of the future in a few minutes without turning on a camera, using only generative AI tools? Voice and likeness clones of top executives were supplemented with visualizations of energy principles for which crucial decisions are being made today. In various scenes, digital twins explained in multiple languages what shared energy, electromobility, and renewable resources will look like, emphasizing ecology and workplace safety even more.

Next Steps and Relevance

A proof of concept for a video creation approach that completely transforms traditional methods. Utilizing several leading visualization tools revealed current shortcomings but also enormous potential for the future of video production and cinematography. The clarity and impact of the future visualization were enhanced by precise definitions of both applied stylizations.

KEY TAKEAWAYS

SCALABLE TO 10+ LANGUAGE TERITORIES

UNDER 30 SECONDS OF VIDEO DAT

WITHIN 10% OF ORIGINAL PRODUCTION BUDGET

Fameplay

How to create global content on a local budget? Localize using generative AI!

Client's Challenge

Producing and distributing our own shows, Fameplay Originals, has always been a key activity for us. Our specialty has always been creating infotainment and edutainment content for niche target groups with interests in specific topic. Creating our own content and interacting with its audience is the ideal way to gain valuable experience in production and distribution. But how can we ensure that monetizing such content in a market of 10 million is sufficient? Is it even possible?

Fameplay Solution

For an independent producer in the relatively small Czech market, overcoming the language barrier is key to reaching a global audience. At the beginning of 2023, we integrated the first localization tools powered by generative AI capable of understanding the Czech language. To address the various steps involved in localization, we focused on using specific tools (transcription, translation, voice synthesis). Gradually, we refined the workflow for concurrent creation of multilingual translations and involved leading localization procedures integrators and gen AI distribution tools.

Next Steps and Relevance

Workflow optimized for simultaneous production of multiple language versions. Maximized tool utilization and minimized manual post-production. Proven method to expand audience and increase monetization.

KEY TAKEAWAYS

8 LANGUAGE CHANNELS

4 MONETIZED IN 6 MONTHS

UP TO 190 OUTPUTS FROM A SINGLE VIDEO

The largest bank on the Czech market ČSOB

We know about all online financial scams. How do we warn everyone?

Client's Challenge

Weekly posts on the blog of the largest domestic banks contain highly attractive content. They regularly inform about scammers who deceive trusting people out of their money with fraudulent practices. How can we give these urgent textual informations greater impact and a personal touch to capture more public attention?

Fameplay Solution

Based on long-term data, we know that making messages more attractive helps convert text to video. Is there a better task for a digital twin than regularly communicating with the public? It never gets tired or sick. So, we created a studio avatar of the director of several departments and a board member, and trained it to convert blog text into a script.

Next Steps and Relevance

We achieved an efficient and seamless solution for generating and editing scripts based on the company’s blog posts. This approach utilizes and repurposes existing content to increase viewer engagement and intensify the spread of awareness on important, share-worthy topics.

KEY TAKEAWAYS

5-EPISODE INTRODUCTORY SERIES

1 MONTH TEST RUN

3X INCREASE IN VIEWER ENGAGEMENT

Czech
e-commerce giant MALL.CZ

Let’s be like Amazon, increase customer loyalty, and AOV through quality content.

Client's Challenge

The year is 2017, and a Czech shopping gallery is looking for ways to improve brand acceptance and boost loyalty. On the global market, Amazon is gaining attention with its Prime service, and Mall.cz takes inspiration from it and starts to build its own Mall.TV.

Fameplay Solution

A creative team with over 10 years of experience operating a content platform for the largest Czech search engine, Seznam.cz, is approached with the idea of building a new internet TV for the second largest e-shop in the Czech Republic. The concept is simple: let’s create a cinema parallel in a shopping gallery. A place available to everyone, not just shoppers. Let’s turn customers into viewers and viewers into customers! 6 years later the Mall.cz eshop is acquired by Allegro group and Mall.tv is rebranded to Fameplay.tv.

Next Steps and Relevance

Content strategy and production ranging from TV series and shows to live broadcasts of the most prestigious cultural and sports events. VOD and data management platform with content data analysis and conversion analysis.

KEY TAKEAWAYS

X,000 VIDEOS

X MILLION HOURS OF WATCH TIME

X DOMESTIC AND INTERNATIONAL AWARDS

#martyisdead

Online bullying has become a dangerous risk not just for the young generation. How can we raise awareness?

Client's Challenge

Shortly after the time when the “Blue Whale” game scandal, which in 2016 motivated players to engage in bizarre and dangerous tasks and challenges, captured public attention, the first deaths of young people who fell victim to online bullying began to emerge. In 2018, shortly after setting up the Mall.TV, VOD platform we assembled a working group to address this topic and explore possible content development. Producers, screenwriters, and internet safety experts joined forces, creating the concept for the original short series #martyisdead.

Fameplay Solution

Our ultimate goal was to create an engaging series aimed at raising awareness about the dangers of cyberbullying. The series unravels the story of ninth-grade student Martin Biederman, who becomes a victim of cyberbullying. Martin is killed in a car accident at the beginning of the series, and his father, Petr Biederman, discovers from his Facebook profile that he was blackmailed by someone posing as a girl named Eliška Svobodová.

Next Steps and Relevance

With the contribution of key experts on cyberbullying and the support of major technological partners, we helped develop a concept and series that captured the attention of juries at several film festivals worldwide. The series was distributed not only on the internet but also in cinemas and on international television channels.

KEY TAKEAWAYS